Mission
Help organisations grow through clear strategy
To help businesses and institutions grow through clear strategy, relevant creative work, and marketing that can be measured and improved.
Digital marketing & creative communications
Your brand. Our strategy. Real growth.
Kobac Digital helps businesses and institutions build clear brands, reach the right audiences, and turn attention into enquiries, sales and lasting customer relationships.
SomaliaHorn of AfricaDiaspora audiences
Who we are
Growth begins with a clear purpose
We bring audience research, brand development, creative production, digital campaigns and performance measurement into one coordinated service. Every engagement starts with your objective, not with a list of channels.
Vision
A trusted Somali digital marketing agency
Recognised for effective campaigns, responsible storytelling, and transparent client relationships.
Why work with Kobac Digital
We treat a campaign as a complete customer journey. The message attracts the right audience, the destination answers their questions, and the enquiry reaches someone who can respond.
- A clear scope, agreed before work starts
- A named account lead for every client
- Reporting linked to the objectives you set
- Strategy, creative, distribution and follow-up in one team
Clarity
Define the audience, offer, message and desired action before producing content.
Local relevance
Adapt language, tone, formats and examples to the communities being served.
Creative discipline
Connect every design and story to a defined purpose and brand standard.
Accountability
Agree deliverables, owners, approvals and measurement before launch.
Integrity
Truthful claims, permission-based stories, licensed assets and transparent sponsorship.
Continuous improvement
Use campaign evidence and customer feedback to improve the next decision.
What we do
Strategy, creative and growth services
Choose a single service or combine them into one coordinated programme.
Strategy, research and brand development
We start by clarifying the business objective, customer needs, competitive context and barriers to action. The result is a practical roadmap and a brand your team can actually use.
Audience insight
Stakeholder interviews, customer conversations, channel audits, competitor reviews, search behaviour and surveys where needed.
90-day marketing roadmap
Priority audiences, positioning, content themes, channel roles, budget allocation, milestones and success measures.
Brand identity & messaging
Naming, positioning, logo, typography, colour, tone of voice, key messages and practical brand guidelines.
Company profiles & pitches
Capability statements, pitch presentations, service sheets and proposal templates.
Social media, content and community
Channels are chosen by audience and objective, not by how many platforms exist. Each account has a defined purpose, publishing cadence, escalation contact and reporting method.
Social media management
Channel audits, profile improvements, editorial planning, scheduling, publishing and community response.
Content production
Copywriting, scripting, graphic design, photography, short video, motion graphics, voice-over and subtitles.
Somali, English & Arabic
Qualified language reviewers adapt meaning and cultural context, with right-to-left layout review for Arabic.
Responses & escalation
Routine replies follow an approved FAQ and brand voice. Complaints and sensitive issues go to your nominated owner.
Paid media, websites and customer growth
Campaigns are built around one defined action: a qualified enquiry, a booking, a purchase or a registration. Advertising spend and agency fees are always shown separately.
Paid campaigns
Social, search, display and video advertising with creative testing, budget pacing, optimisation and reporting.
Websites & landing pages
Company websites, campaign landing pages and selected commerce or booking journeys.
Search visibility
Site structure, page titles, useful service content, internal links, technical fixes and local business listings.
Enquiries to relationships
Lead forms, messaging routes, email sequences and a CRM process where every lead has an owner and a next step.
Production, public relations and activation
From concept and script to consent checks, filming, editing and final delivery, with formats, language versions and revisions agreed up front.
Video, photo & podcasts
Commercials, documentaries, interviews, corporate films, product photography, event highlights and motion graphics.
Strategic communication
Communication plans, press materials, spokesperson preparation, media outreach and crisis readiness.
Influencer campaigns
Creators chosen for audience relevance, quality and credible engagement, with clear contracts and disclosure.
Events & knowledge products
Launches, exhibitions, outdoor, print, radio and TV, plus impact stories, case studies and reports.
Content mapped to the customer journey
AwarenessShort brand story or useful explainerWatch or visit
ConsiderationProduct demonstration or comparisonExplore or enquire
ConversionClear offer with terms and availabilityBook or purchase
RetentionOnboarding tips and support contentUse again or renew
AdvocacyPermission-based customer storyRecommend or refer
We work in
Af-SoomaaliEnglishالعربية
Localisation adapts meaning and culture, not just words, and video comes with readable subtitles.
Who we serve
Solutions shaped around your sector
Commercial brands and institutions have different audiences and communication needs. Here is how an engagement can be tailored.
Retail & consumer brands
Generate demand and repeat purchases.
Product content, offer campaigns, landing pages and retention messaging.
Hospitality & travel
Increase enquiries and bookings.
Visual storytelling, booking journeys, local visibility and review response.
Property & construction
Explain projects and qualify enquiries.
Project profiles, walkthroughs, enquiry forms and sales follow-up.
Finance & telecoms
Explain services and build trust.
Educational content, product campaigns and approved support messaging.
Education & healthcare
Make services easier to understand.
Service explainers, registration journeys and reviewed awareness content.
NGOs & development
Communicate programmes and evidence.
Ethical stories, documentaries, publications and campaign evaluation.
Public institutions & associations
Provide clear public information.
Accessible service information, stakeholder materials and awareness campaigns.
Media & professional services
Build audience and commercial demand.
Brand positioning, subscription or enquiry journeys and content distribution.
Tailored to your organisation
The right solution depends on your audience, objective, budget and ability to respond to demand. We confirm the specialist resources needed before committing to delivery.
Responsible sector work
Financial, health and humanitarian communications get subject review and documented approvals. Stories involving children or vulnerable people need careful consent and safeguarding.
How we work
Seven stages, each with an owner and a sign-off
The timeline is set by complexity, production needs and your team's readiness.
- 1
Discover
Understand the objective, audience, assets, budget and constraints.
Agreed brief & baseline - 2
Plan
Define strategy, deliverables, channels, responsibilities and measurement.
Signed scope & plan - 3
Create
Develop messages, designs, scripts and digital destinations.
Approved creative - 4
Prepare
Configure accounts, permissions, tracking, schedules and handover routes.
Launch checklist signed - 5
Activate
Publish, distribute, run media and manage responses within scope.
Delivery log & monitoring - 6
Improve
Review the evidence and test agreed changes.
Optimisation record - 7
Report
Explain outcomes, limitations, spend and next actions.
Review & next-period plan
Your part
Nominate an approver, provide accurate product information, grant secure access, and respond within agreed review windows.
Quality control
Every piece gets a creative, factual, language, rights and technical check. A named account lead records each decision.
Handover
Final exports, reports and access are handed over. Ownership of files, licences and raw footage is set in the contract first.
Ways to engage
Monthly packages
Starting scopes for a tailored quotation. Final deliverables, languages, timeline and price are confirmed in a signed proposal after discovery.
| Monthly scope | FoundationConsistent presence | Growth PopularLead generation | IntegratedMulti-channel campaigns |
|---|---|---|---|
| Managed channels | Up to 2 | Up to 3 | Up to 4 |
| Original static or carousel posts | 8 | 12 | 16 |
| Short video edits | 2 | 4 | 6 |
| Paid campaign management | Optional add-on | 1 platform | Up to 2 platforms |
| Campaign destination | Review only | 1 page improvement plan | 1 landing page build |
| Reporting | Monthly summary | Monthly dashboard & review | Monthly dashboard & fortnightly review |
| Community response | Agreed hours & FAQ | Agreed hours & escalation | Custom coverage plan |
What a unit means
Post counts are original content across the package, not per channel. Carousels are up to five slides, video edits up to 60 seconds, with two consolidated revision rounds per batch.
Projects & specialists
Brand launches, website builds, production, events, research and campaigns can be quoted as fixed projects with milestone acceptance. Training is scoped by workshop or block.
Commercial clarity
Media spend, creator fees, talent, travel, printing, hosting, software, taxes and third-party licences are excluded unless itemised.
Measuring progress
Honest numbers, clearly defined
Every campaign gets a primary outcome metric, supporting indicators, an agreed data source and a reporting period. Targets are set after reviewing budget, past performance and capacity.
Awareness
Relevant reach within defined scopeFrequency, completed video views, branded interest
Consideration
Engaged visits or meaningful enquiriesContent engagement and destination behaviour
Lead generation
Qualified leads and cost per qualified leadLead source, qualification criteria, follow-up status
Sales
Verified sales and acquisition costTransaction records, refunds, attributable revenue
Retention
Repeat purchase or renewal rateCohort period, customer records, opt-outs
Public information
Understanding or completed service actionSurvey method, participation, service data
Cost per lead
CPL =Campaign media spendRecorded leads
Cost per qualified lead counts only leads that meet the agreed criteria.
Media ROAS
ROAS =Attributed revenueAdvertising spend
ROAS is not profit. Acquisition cost always states whether agency and creative costs are included.
Clicks are not salesVisibility is not impactCorrelation is not cause
Start a conversation
Ready for your next stage of growth?
Tell us your objective, audience, timeframe and budget. Together we'll define the right scope, agree measurable goals and build a practical plan.
- Your business objective
- Your priority audience
- Your timeframe
- Your available budget